Val Collective was born from the Swedish word Väl meaning “well,” to do something with care and intention. It’s the foundation for everything we design. With Dani’s expertise in interior design and building sciences, and Will’s Swedish heritage shaped by years living across Croatia, Spain, and Sweden, we bring a multicultural perspective to every project. Our aim is always the same: to design well, grounded in balance, guided by intention, and built for beauty that endures.

Our People

We are Dani and Will, a partnership shaped by different paths but united in a shared passion for timeless design. Dani’s background in interiors, structure, and her work alongside renowned designers around the world bring depth and refinement. Will’s journey from a professional basketball career in Europe to real estate adds a unique understanding of how homes are valued, lived in, and cherished. Together, we blend knowledge and experience to create spaces that reflect your life, your values, and your story.

Our Place

Val Collective is rooted in Hickory, North Carolina, but our reach extends far beyond. From local projects to remote collaborations around the world, we bring a global sensibility shaped by life abroad. Whether designing for a family home or a pied-à-terre, we honor place by weaving culture, light, and context into every space.